Søstrene Grene, the beloved Danish retailer, has opened its first store in Kent at Royal Victoria Place. Known for their high-quality, ethically focused Scandinavian products, Søstrene Grene offers a delightful range of homewares, sewing supplies, and more. The grand opening was a much-anticipated event, with the first 100 customers receiving a voucher for a free tufted rug and tote bags filled with goodies from their collection.

The opening day was nothing short of spectacular. Shoppers were treated to a serenade by a string quartet and an elegant ballet performance while they waited to explore the new store. The atmosphere was filled with excitement and anticipation, making it a memorable day for everyone involved.

RivingtonHark, who began asset managing Royal Victoria Place in October 2023, played a pivotal role in bringing Søstrene Grene to Tunbridge Wells. Through their portfolio analytics and market knowledge, they have crafted a tenant mix strategy aimed at elevating the retail experience at Royal Victoria Place. Søstrene Grene was identified as a perfect fit to complement existing stores like Fenwicks, Oliver Bonas, Hobbs, Burrells Jewellers, and Next.

This new addition is part of a broader transformation of Royal Victoria Place, which has already seen an impressive 8% increase in footfall year on year. The positive response from shoppers and other store managers has been overwhelming, indicating that Søstrene Grene is a welcome addition to both the centre and the town.

Aran Uner, Asset Manager, shared his excitement: “After attending the launch and witnessing the sheer number of customers waiting to shop at the store, it was clear that Søstrene Grene was a welcome addition to the centre and the town. Discussions with the customers on the day to the other store managers further proved that point and I’m looking forward to their continued success at the centre.”

So, if you haven't already, make sure to visit Søstrene Grene at Royal Victoria Place and experience the charm of Scandinavian style right here in Tunbridge Wells!

 

Image credit: RivingtonHark

 

 

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